1. Definitions

▸ 'Website': means realtica.in and any associatedlanding pages operated by Realtica

▸ 'Services': means performance marketing, campaignmanagement, landing page development, CRM integration, WhatsApp automation,analytics, reporting and related consulting

▸ 'Client': means any real estate developer, builderor company that engages Realtica under a signed agreement or accepted proposal

▸ 'Developer': means any real estate developer, builderor promoter whose project is advertised through Realtica's services

▸ 'User': means any person who accesses thewebsite or submits an enquiry

▸ 'Proposal': means the commercial proposal issued byRealtica outlining scope, deliverables and fees

▸ 'Agreement': means the signed service agreement oraccepted proposal between Realtica and a Client

2. Use of the Website

You may use realtica.in for lawful purposes only. Youagree not to:

▸ Use the website in any way that violatesapplicable Indian law

▸ Transmit any unsolicited commercialcommunications or spam

▸ Attempt to gain unauthorised access to anypart of our systems

▸ Introduce malware, viruses, ransomware orother malicious code

▸ Reproduce or exploit any part of the websitewithout our written permission

▸ Use automated bots, scrapers or AI tools toharvest content or data from the website

▸ Reverse engineer, decompile or attempt toextract source code from any part of our systems or website

We reserve the right to restrict or terminate access tothe website for any User who violates these Terms.

3. Services and Engagements

3.1 All serviceengagements are subject to a signed Agreement or accepted Proposal. Nocommitment to provide services is made until both parties have executed anAgreement.

3.2 Scope ofservices is defined in the relevant Agreement. Any work outside the agreedscope requires a separate written Work Order approved by the Client.

3.3 Realticaprovides performance marketing management services on an 'as-is' and 'bestefforts' basis. We do not guarantee specific outcomes including number ofleads, site visits, bookings or sales, and we do not warrant uninterruptedavailability of advertising platforms or third-party services. We commit todelivering the agreed process, reporting and optimisation cadence as defined inthe Agreement.

3.4 The Clientacknowledges that digital advertising results depend on multiple factorsoutside our direct control, including platform algorithms, market conditions,ad spend levels, creative quality, sales team responsiveness andproject-specific variables.

3.5 Developerresponsibility: Realtica is not responsible for the accuracy, legality,completeness or quality of any project information, pricing, RERA filings,brochures or representations made by developer clients. Realtica acts only as amarketing intermediary and shall not be liable for any claims arising frommisleading, incomplete or inaccurate information supplied by the developer.

4. Fees and Payment

▸ All retainer fees are quoted in Indian Rupees(INR) exclusive of GST

▸ GST is charged at the applicable rate inaddition to the retainer fee

▸ Fees are billed monthly in advance and duewithin 7 days of invoice

▸ If payment is not received within 7 days ofthe due date, Realtica reserves the right to suspend all campaign management,reporting, creative delivery and support immediately until the outstandinginvoice is cleared

▸ Additionally, Realtica reserves the right tosuspend campaigns immediately if continued advertising may violate applicablelaw, platform policies or regulatory requirements, with written notice to theClient

▸ Late payments beyond 14 days may attractinterest at 18% per annum on the outstanding amount

▸ Ad spend is paid directly by the Client toMeta and Google from their own accounts; Realtica does not hold or advancemedia budgets

▸ Third-party software costs, platform fees andtool subscriptions are the Client's responsibility unless explicitly includedin the Agreement

▸ No refunds shall be provided for partiallycompleted months, strategy work, campaign setup, creative work, landing pagedevelopment or consultation already delivered. All fees paid are non-refundableunless expressly provided for in the Agreement.

5. Client Responsibilities

To enable Realtica to deliver services effectively, theClient agrees to:

▸ Provide timely access to required accounts,assets and information

▸ Ensure all project information, pricing andmarketing materials are accurate, complete and RERA-compliant

▸ Respond to requests for approvals andfeedback within 3 business days unless otherwise agreed

▸ Maintain active ad accounts with sufficientbudget for campaigns to run as planned

▸ Designate one authorised point of contact forthe engagement

▸ Ensure their sales team follows up onqualified leads promptly

▸ Notify Realtica in writing before makingchanges to ad accounts, landing pages or CRM setups covered under the Agreement

6. Account Ownership

All advertising accounts, Meta Business Manager profiles,Google Ads accounts, landing pages, pixels, conversion tracking configurations,CRM setups and lead data created or managed under the engagement remain theproperty of the Client at all times. Realtica operates these accounts on theClient's behalf and will facilitate a clean handover upon termination of theAgreement.

7. Intellectual Property

7.1 Realtica'sinternal tools, templates, standard operating procedures, automation workflows,reporting systems and proprietary methodologies remain the exclusiveintellectual property of Realtica regardless of whether they are used indelivering services to the Client.

7.2 Creativematerials (ad copy, static creatives, video edits) produced specifically forthe Client's project under the Agreement become the Client's property uponreceipt of full payment of all outstanding fees.

7.3 The Clientgrants Realtica a non-exclusive licence to use the Client's brand assets andproject materials solely for the purpose of delivering the agreed services.

7.4 Realtica mayreference the Client's project name, display project screenshots, ad creativesand anonymised campaign performance data in our portfolio, case studies andmarketing materials, unless restricted by a signed NDA or written objectionfrom the Client.

8. Confidentiality

Both parties agree to keep the other's confidentialinformation strictly private. Confidential information includes pricing,business strategies, campaign data, lead data, CRM data, technical systems andclient lists. This obligation survives indefinitely after the termination ofthe Agreement. Arbitration proceedings under this Agreement shall remainconfidential. Confidential information does not include information that ispublicly available, independently developed, or required to be disclosed bylaw.

9. Term and Termination

9.1 The initialterm of every engagement is 6 months from the campaign launch date, unlessotherwise stated in the Agreement.

9.2 After theinitial term, the Agreement continues on a monthly rolling basis and may beterminated by either party with 30 days' written notice.

9.3 Realtica mayterminate the Agreement immediately if the Client fails to pay fees within 14days of the due date, provides false or misleading information, or materiallybreaches any term of the Agreement.

9.4 Upontermination, the Client remains liable for all fees accrued up to thetermination date. No refund is payable for the current month's retainer or forwork already delivered.

9.5 If the Clientpauses ad campaigns for more than 30 consecutive days, Realtica reserves theright to treat the engagement as on hold and may pause deliverables accordinglywith written notice.

10. Force Majeure

Realtica shall not be liable for any delay or failure toperform obligations arising from circumstances beyond our reasonable control,including but not limited to natural disasters, war, strikes, civil unrest,government actions, internet or telecommunications outages, cyber attacks,ransomware incidents, cloud service outages, advertising platform failures,changes to platform policies or algorithms, power failures or any other eventof force majeure. In such circumstances we will notify the Client promptly andresume services as soon as reasonably practicable.

11. Limitation of Liability

To the maximum extent permitted by applicable Indian law:

▸ Realtica's total liability to the Client forany claim arising from the Agreement shall not exceed the total fees paid bythe Client in the 3 months preceding the claim

▸ Realtica shall not be liable for indirect,incidental, special or consequential damages, including loss of revenue, lossof profits, business interruption, damage to reputation, loss of data, loss ofgoodwill, loss of anticipated savings or lost business opportunities

▸ Realtica shall not be liable for delays orfailures caused by factors outside our reasonable control including platformoutages, algorithm changes, force majeure events or the Client's failure toprovide timely inputs

▸ Realtica does not warrant that the website isfree from errors or uninterrupted availability

12. Indemnification

12.1 The Clientagrees to indemnify and hold harmless Realtica from any claim, loss, liabilityor expense (including legal fees) arising from:

▸ The Client's breach of these Terms or theAgreement

▸ False or misleading project informationprovided to Realtica for use in campaigns

▸ Infringement of third-party intellectualproperty rights through materials provided by the Client

▸ The Client's failure to comply with RERA orother applicable real estate regulations

12.2 Developerindemnification: where the Client is a real estate developer or promoter, theClient shall additionally indemnify Realtica against any claim, liability,fine, penalty or expense arising from:

▸ Violations of RERA or any applicable statereal estate regulations

▸ Misleading or inaccurate brochures, pricing,project details or marketing materials supplied to Realtica

▸ Title disputes, delayed possession,cancellation of project approvals or regulatory actions relating to theadvertised project

▸ Consumer complaints arising from informationsupplied by the developer and published in good faith by Realtica

13. Dispute Resolution

If a dispute arises in connection with these Terms or anyAgreement, the parties agree to first attempt to resolve the matter throughgood-faith negotiation within 15 business days of written notice of thedispute. If negotiation fails, disputes shall be referred to arbitration underthe Arbitration and Conciliation Act, 1996, with a sole arbitrator appointed bymutual agreement. The seat of arbitration shall be Bengaluru, Karnataka. Thearbitration shall be conducted in English. All arbitration proceedings shallremain confidential.

14. Governing Law

These Terms and all Agreements are governed by andconstrued in accordance with the laws of India. Subject to the arbitrationclause above, the courts at Bengaluru, Karnataka shall have exclusivejurisdiction over any matter arising under these Terms.

15. Amendments

Realtica reserves the right to update these Terms at anytime. For existing Clients, material changes will be notified by email with atleast 14 days' notice before taking effect. Continued use of our services afterthe effective date constitutes acceptance of the updated Terms.

16. Severability

If any provision of these Terms is found to be unlawful,void or unenforceable, it shall be deemed severable and shall not affect thevalidity and enforceability of the remaining provisions.

17. Entire Agreement

These Terms, together with any signed Agreement oraccepted Proposal, constitute the entire agreement between the parties andsupersede all prior representations, negotiations and understandings. Novariation is effective unless agreed in writing by both parties.

18. Contact

▸ Email: growth@realtica.in

▸ WhatsApp: +91 79960 00567

▸ Website: realtica.in

These Terms & Conditions are governed by the laws ofIndia. Disputes are subject to arbitration at Bengaluru, Karnataka as describedin Section 13