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Services
Performance Marketing for Real EstateReal Estate CRMReal Estate Landing PageReal Estate Lead Generation AgencyReal Estate Marketing AgencyWhatsApp Automation for Real EstateReal Estate Digital Marketing Agency in India
Your project is generating leads. Why is the site visit calendar empty?
We fix that for developers and channel partners with Meta and Google Ads, landing pages, WhatsApp and CRM, all measured by cost per booking.
Real Campaign Not a Projection
Defence Habitat Tapasihalli North Bangalore · 90 Days
Defence Habitat Case Study: 43 Units Sold in 90 Days
Tapasihalli was an under-discovered corridor. Buyers did not know it existed. Search volume was low. Portals had produced thin results. Results below are campaign-attributed, taken from campaign and CRM records over the 90-day period.
01
Four weeks of corridor education.
No lead generation yet. NH44 connectivity, BIAL proximity, Aerospace SEZ. We built an audience of buyers who had not considered Devanahalli but were open to it.
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02
Converting warmed buyers into visits.
Qualifying landing pages with budget + BHK + timeline pre-filter. WhatsApp automation in under 20 minutes. CRM scoring to call the hottest leads first.
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"The buyers who came for site visits had been engaged with the project for 4–6 weeks before submitting a form. They were not strangers when they arrived at the site office. That is what changed the booking rate."
Sales Director, Defence Habitat - Tapasihalli Project, Devanahalli
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Qualified Leads Generated
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Confirmed site visits
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Units Booked
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Lead-to-site-visit rate
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Average cost per lead
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Campaign days
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Before Realtica
Bookings from digital. Corridor unknown to buyers.
What made it work
Corridor education before conversion buyers arrived informed
WhatsApp brochure and floor plan in under 20 minutes
Budget + BHK + timeline pre-filter before phone number
CRM scoring highest-intent buyers called first
43
After 90 Days
Units sold. Full pipeline system.
It Is Not a Demand Problem. It Is a System Problem.
The market is rarely the issue. The gap between an ad click and a confirmed booking that is where inventory stalls. We build the system that closes that gap.
You Are Getting Enquiries but Not Site Visits
Buyers click, fill a form, go quiet. Your team calls. No answer. The lead was real, the system to convert it wasn't. A qualifying page and WhatsApp automation in under 20 minutes change this.
Booking-based optimisation
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Your CPL Is Good. Bookings Do Not Reflect It.
The campaign is optimised for cheap enquiries, not serious buyers. Low CPL means nothing if buyers do not visit. We shift the optimisation target to cost per confirmed booking.
Qualifying landing page + WhatsApp automation
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The Realtica approach
Build the full system. Make project sales predictable. Measure cost per booking.
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Your Pipeline Depends on Portals and Brokers
When portals are slow, sales are slow. When brokers are inactive, bookings dry up. You have no owned demand engine that runs regardless of what third parties do.
Owned Meta + Google demand channel
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You Do Not Know Which Channel Produced Which Booking
Spending across Meta, Google, portals, hoardings. You know the total cost. You don't know which source produced which booking. Every budget decision is a guess.
RM + booking attribution
Real Estate Marketing Services What We Build
Six Systems. One Pipeline. Measured by Booking.
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Meta & Google Ads
We sell your inventory through Facebook, Instagram, and Google campaigns built around purchase intent. Every rupee tracked from click to confirmed booking. Not just CPL.
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Qualifying Landing Pages
BHK-specific pages that pre-filter buyers by budget, BHK, and timeline before a phone number is collected. Converting at 6 to 12%. RERA-forward, mobile-first.
WhatsApp Automation
Brochure, floor plan, and booking link in under 20 minutes, 24/7 including weekends. 5-stage automated sequence that keeps intent high until a visit is confirmed.
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CRM & Lead Intelligence
Every lead enters CRM with campaign source, BHK intent, and WhatsApp engagement score. Hottest buyers surface first. Your sales team calls in the right order.
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Retargeting
Serious buyers research 5–8 projects before deciding. We keep your inventory visible throughout that window. Warm audiences convert at significantly lower cost per booking.
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Booking Attribution Loop
At Month 3, confirmed bookings are uploaded to Meta & Google as offline conversions. The algorithm shifts budget toward buyers who book performance improves automatically.
The Shift That Changes Everything
Most Builders We Work With Stop Measuring by CPL After the First Month.
Once you see cost per confirmed site visit and cost per booking, CPL becomes an intermediate number, not the goal. That shift changes how an entire campaign is built.
CPL
What most campaigns track. Useful but incomplete. A low CPL with 2% visit rate is a failure.
CPSV
Cost per site visit. The qualifying metric. Shows if leads are actually converting to intent.
CPB
Cost per booking. This is what we report. The metric connected directly to your project revenue and P&L.
Live Campaigns in 10 Days
How We Sell Your Inventory
Realtica does not touch a rupee of your budget until the full system is set up and tested. Every step runs in sequence because each one generates the input required for the next.
01
Days 1–2
Project & Corridor Brief
Your corridor, pricing, competition, and ideal buyer profile mapped completely. We understand your inventory before we build anything around it. No campaign starts without this.
02
Days 2–3
Audience Architecture
Three audience layers built: cold interest + Lookalike, warm retargeting pools, hot conversion audiences. Pixel installed from day one. Lookalike seeded from your best existing buyers.
03
Days 3–7
Landing Page & Creative Build
BHK-specific qualifying page with pre-filter form. Five creative formats matched to four buyer journey stages. A/B variants for top two. All tracking connected and verified.
04
Days 6–8
WhatsApp & CRM Setup
5-stage automated WhatsApp sequence: brochure, floor plan, booking slot in under 20 minutes. CRM connected, lead scoring configured, hottest leads surfacing first.
05
Days 9–10
Launch & Live Optimisation
Your inventory goes live across all channels. First 48 hours monitored hourly. Weekly optimisation every Monday, top performers scaled, underperformers replaced.
06
Month 3 onwards
Booking Attribution Loop
Confirmed bookings uploaded to Meta and Google as offline conversions. Algorithms shift budget toward audiences that produce buyers who book. Improves automatically every month.
Indicative Benchmarks by Corridor
Different Corridors. Different Campaigns.
Devanahalli and ORR require different buyer messaging, different creative angles and different CPL expectations. These are indicative ranges; actual cost per lead depends on the project, pricing, creative and season.
Corridor
Buyer Profile
Facebook CPL
Google CPL
Visit Rate
North Bangalore
Devanahalli / NH44
Infrastructure + NRI investors. Facebook corridor education works before Google volume builds. Lowest CPL in Bangalore. High visit rate from pre-educated buyers.
₹160–240
per lead
₹240–380
per lead
12–34%
visit rate
East Bangalore
Bellandur / ORR
Senior IT professionals. Per-sqft and amenity comparison buyers. Data-led creative outperforms lifestyle. Highest analytical sophistication in Bangalore.
₹200–320
per lead
₹320–520
per lead
8–16%
visit rate
Pune East
Kharadi / Hinjewadi
First-time buyers. RERA and EMI messaging outperforms lifestyle. Budget pre-filter removes 35% mismatches early. Strong RERA-driven market.
₹140–220
per lead
₹180–300
per lead
10–22%
visit rate
Navi Mumbai
Nerul / Kharghar
Two distinct buyer types, end users and investors. Separate campaigns required. NMIA yield thesis for investors. One campaign for both dilutes both.
₹180–280
per lead
₹200–340
per lead
10–20%
visit rate
Hyderabad West
Gachibowli / Kokapet
IT professionals comparing 4 corridors simultaneously. Employer-proximity is the strongest conversion angle. Pharma sector unique secondary segment.
₹150–250
per lead
₹210–360
per lead
9–18%
visit rate
Why Builders Choose Realtica
What Makes Realtica Different
01
Real estate only. Not e-commerce, not SaaS.
We work exclusively in Indian real estate, with developers, builders and channel partners. Our benchmarks, corridor knowledge, and CRM setups are built specifically for property nothing adapted from other categories.
02
We report cost per booking, not just CPL.
We are accountable to cost per confirmed site visit and cost per booking the metrics connected to your project P&L. Not just the ad dashboard.
03
WhatsApp in Under 20 Minutes, Not Next Morning
A buyer who submits at 9 PM Sunday is at peak intent. Our automation sends the brochure, floor plan and booking link in under 20 minutes, while interest is highest.
04
Corridor-specific.
Not city-generic.
Not city-generic.
Devanahalli and ORR require different buyer messaging and different CPL expectations. We build corridor-specific systems not one "Bangalore apartments" campaign for all.
Precision Launch Marketing
From Launch to Sellout: Marketing for Every Project Stage
A real estate project has a sequence of marketing moments. Each phase requires a different approach, different creatives, different audiences. Your best margins come before soft launch. Your maximum volume comes during RERA and sustained phases.
Phase 01
Pre-RERA
Brand & Launch Preparation
Developer brand and general location awareness only, with no project advertising, pricing or EOI collection before registration. Landing pages, creatives, WhatsApp sequences and CRM are prepared so the project goes live the day registration arrives.
Phase 02
Soft Launch
Waitlisting & Priority Booking
Open EOI registrations once RERA is received and convert the warmed audience. Early bird offers, floor plan reveals, payment plan content. Start selling before full public launch.
Phase 03
RERA Launch
Full Activation
All channels live Google, Meta, LinkedIn, portals, WhatsApp nurture coordinated simultaneously. Maximum volume, full attribution from day one.
Phase 04
Acceleration Phase
Campaign Scaling & Optimisation
Creative refresh, audience expansion, retargeting activation. Maintain momentum through the full campaign lifecycle.
Phase 05
Final Phase
Inventory Drive + Closure
Clear remaining stock. Urgency generation, specific configuration targeting, channel partner activation. Every unsold unit carries a daily cost.
Residential Real Estate
Apartments 1BHK, 2BHK, 3BHK, 4BHK
Luxury Apartments & Penthouses
Luxury Villas & Row Houses
Plotted Developments (Layouts)
Affordable Housing (PMAY segment)
Gated Communities
Senior Living & Retirement Homes
Commercial Real Estate
Office Spaces & IT Parks
Retail Shops & Shopping Malls
Co-working Spaces
Warehouses & Industrial Sheds
Pre-leased Investment Properties
NRI Investor Campaigns
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What Builders Ask
Real Estate Digital Marketing: Frequently Asked Questions
Direct answers. No agency speak. If your question is not here, ask it on the call.
What does a real estate digital marketing agency do?
Who does Realtica work with?
How can real estate developers increase site visits?
What counts as a qualified lead in real estate?
What is a good lead to site visit rate for real estate?
What is cost per booking and how is it calculated?
What is a good cost per lead for real estate in Bangalore?
How much should a developer spend on digital marketing for a project?
Who pays for the ad spend?
Which works better for real estate, Google Ads or Meta Ads?
Can you advertise a real estate project before RERA registration?
When should a developer start marketing a new project?
How is plotted development marketing different from apartment marketing?
How do you market luxury projects above ₹3 crore?
Do you run campaigns for channel partners selling developer projects?
How is channel partner marketing different from developer marketing?
How fast should real estate leads be followed up?
Can you work with our existing CRM and portal leads?
How long does it take to go live and see results?
What does your weekly report include?
What is booking attribution in real estate marketing?
Should we hire an agency or build an in-house marketing team?
What makes Realtica different from other real estate marketing agencies?
For Builders Ready to Fix the Pipeline
Sitting on Unsold Units or a New Mandate? Let Us Fix That.
Tell us your corridor, inventory count, and current site visit rate. In 30 minutes we show you exactly what is slowing your sales and what the fix looks like specific to your project. No generic slides. No agency pitch.
Free Project Audit
Review your current ads, landing page, and WhatsApp response. 3 specific fixes identified 30 minutes, corridor-specific.
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Full Campaign Proposal
Complete campaign architecture with audience strategy, creative plan, CPL projections for your corridor, and booking targets.
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Live in 10 Days
From project brief to live ads across Meta and Google, qualifying landing page, WhatsApp automation and CRM all connected.
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Weekly Reporting
CPL · Cost per site visit · Cost per booking, every Monday, plain language, no dashboard login needed.
About Realtica
Real Estate Digital Marketing Agency in India
Realtica is a real estate digital marketing agency in India working exclusively in real estate, with developers, builders and channel partners. We work as a full-service real estate marketing agency, real estate lead generation agency and real estate advertising agency in one team, covering Meta Ads, Google Ads, qualifying landing pages, WhatsApp automation and CRM, including real estate marketing for channel partners selling multiple developer projects. Every campaign is measured by cost per site visit and cost per booking, from launch planning through to the final unit sold. For the Defence Habitat apartment project in North Bangalore, this system produced 43 bookings in 90 days at a cost per booking of ₹5,581.
Real Estate Marketing Services We Provide
PPC Services
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Real estate PPC services cover Google Search Ads capturing active buyers and Meta performance campaigns building corridor awareness. Together they cover the full buyer journey from first search to confirmed site visit booking. CPL benchmarks: Google ₹240–₹520, Facebook ₹160–₹320 depending on corridor.
Facebook Ads
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Real estate Facebook ads work differently from e-commerce. Buyers research for 6–18 months. Our three-layer funnel builds corridor awareness in Phase 1, retargets engaged audiences in Phase 2, and converts warm leads in Phase 3. Devanahalli CPL ₹160–₹240. ORR CPL ₹200–₹320.
Google Ads
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Google Ads for Real Estate
Google Ads for real estate capture buyers with active purchase intent searching "2BHK Devanahalli" or "apartments Kharadi under 80 lakhs." Keyword-level campaigns for every BHK and corridor. Qualifying landing pages connected to each ad group. Clicks tracked through to site visits and bookings in the CRM.
Lead Generation
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As a real estate lead generation agency, we do not optimise for cheap leads. We optimise for site visits and confirmed bookings. Our qualifying landing pages pre-filter buyers by budget, BHK, and timeline before the phone number is collected. In the Defence Habitat campaign, 34% of leads became site visits.
Advertising
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A dedicated real estate advertising agency understands the buyer research cycle, corridor psychology, RERA compliance in creative, and booking attribution none of which a generic agency builds for. Realtica works exclusively in real estate. Every benchmark is built for property, not adapted from retail. Channel partners compete with many other partners for the same buyers. We build project-specific Meta and Google campaigns, landing pages and WhatsApp follow up for each mandate, route every enquiry into one CRM tagged by project, and report cost per site visit and cost per booking for each project.
Property Marketing
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Real Estate Digital Marketing Services
Property marketing services from Realtica cover the full launch lifecycle: pre-RERA preparation, soft launch, RERA launch at full scale, acceleration and final closure. Each phase uses different creatives, different audiences, different objectives. Your best margins come at soft launch. Maximum volume at RERA.
Cities We Serve
Real Estate Marketing Agency
Across India.
Bangalore
Real Estate Marketing Agency Bangalore
Devanahalli · ORR · Whitefield · Sarjapur · Hebbal. Live campaigns with corridor-specific CPL benchmarks across all major Bangalore corridors.
Mumbai
Real Estate Marketing Agency Mumbai
Navi Mumbai · Thane · MIDC Nerul · Kharghar. End-user and investor campaigns require separate architecture. Team active across Mumbai Metro.
Hyderabad
Real Estate Marketing Agency Hyderabad
Gachibowli · Kokapet · Financial District. IT professionals, employer-proximity campaigns. Realtica as a real estate advertising agency in Hyderabad's fastest growing corridors.
Delhi NCR
Real Estate Marketing Agency Delhi NCR
Golf Course Road · Sector 150 · Dwarka Expressway. Luxury HNI and NRI campaigns. Real estate lead generation agency services across Delhi NCR luxury and mid-segment.
Pune
Real Estate Marketing Agency Pune
Kharadi · Hinjewadi · Wakad · Baner. IT buyer corridors, first-time buyers, RERA-forward campaigns. Real estate marketing company with active Pune campaigns.
Chennai
Real Estate Marketing Agency Chennai
OMR · Perungudi · Sholinganallur. Strong residential demand, IT corridor campaigns. Real estate PPC services for Chennai's growing residential market.