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Services
Performance Marketing for Real EstateReal Estate CRMReal Estate Landing PageReal Estate Lead Generation AgencyReal Estate Marketing AgencyWhatsApp Automation for Real EstateFrom Pre-Launch Buzz to Project Sellout
Real Estate Pre-Launch Marketing Agency in India
Qualified buyer enquiries, site visits & bookings from day one of launch.
Realtica is a real estate pre-launch marketing agency in India for builders and developers. Most developers start marketing after launch, when buyer attention is already split and competitors have captured early demand. We build buyer demand before your project opens, within RERA rules, so launch day starts with a warm audience, a qualified lead list and a conversion system already running.
Helping developers generate
Landing pages
Site visits
WhatsApp automation
Bookings
High-intent leads
Across Meta & Google
Launch Strategy No Obligation
Tell us your project. We build your launch plan in 30 minutes.
Project type, city, launch date. We map the complete buyer demand strategy.
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43
Bookings in 90 Days
Defence Habitat · North Bangalore · ₹2.4L ad spend
₹5,581
Cost Per Booking
Full system: lead → WhatsApp → site visit → booking Not stopped at a form submission
421
Confirmed Site Visits
Defence Habitat · 90 days · from 1,240 leads
34%
Lead to Site Visit Rate
Defence Habitat · ₹194 cost per lead
Why Most Real Estate Launch Campaigns Fail
The Launch Looked Good On the Dashboard. The Booking Register Stayed Quiet.
Most developers have launched a project before. Enquiries came in, the CPL looked reasonable, and the sales team was overwhelmed with calls that went nowhere. The problem is never the number of leads. It is everything that happens between the lead and the booking.
Why most launch campaigns fail
Marketing starts on launch day: zero pre-built audience, zero corridor education, zero warm leads on day one
Poor lead quality generic audiences producing aspirational enquiries from buyers not serious about your corridor or price point
No funnel strategy: traffic sent to the main website homepage, where most visitors leave before sharing their number
Slow follow-up: leads going cold because the sales team responds the next working day, by which time the buyer has called two other projects
No retargeting system: warm visitors who viewed the project and left are never reached again with relevant follow-up
Sales teams receiving junk leads with no context: calling blind from a name and phone number list with no buyer qualification data
What the Realtica launch system delivers
Pre-launch starts 8–12 weeks early: corridor education builds a warm audience before a single rupee of conversion spend goes out
Corridor specific targeting: buyer profiles built around your exact micro-market, project type and ticket size, not a generic city audience
Project specific qualifying landing pages that convert far better than a homepage, with a BHK, budget and timeline filter before the phone field
WhatsApp automation within minutes: brochure, floor plan, site visit link every hour, every day including weekends and public holidays
Launch specific creatives: teaser campaigns, corridor education reels, drone visuals, investor-angle content built for your specific project narrative
12 week retargeting system: warm visitors brought back with updated project content, possession updates and availability messaging
CRM with full buyer context: sales team calls with search keyword, BHK preference, budget range and WhatsApp engagement score already visible
Planning a New Project Launch?
Get a customised launch marketing strategy: corridor CPL benchmarks, buyer profile and a realistic booking plan. 30 minutes.
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How a Sellout Actually Happens
Three Phases. One Connected System. Zero Wasted Spend.
Each phase feeds the next. Pre-launch builds the audience Google and Meta need to find more buyers like your early enquirers. Launch converts that audience into site visits. Post-launch scales what is working and eliminates what isn't.
Phase 01 · Weeks 1–8
Pre-Launch
Build the Audience Before the Project Opens
Most developers skip this phase and pay for it on launch day higher CPL, slower velocity, colder audience. We spend 8 to 12 weeks building the demand you launch into.
- Corridor education: why this location, why now
- Teaser campaigns project identity without full reveal
- EOI and early access registration, once RERA registered
- Retargeting audience built from teaser traffic
- Investor angle campaigns yield, appreciation thesis
- Priority site visit list for registered EOI buyers
- Social media presence and brand credibility built
Before RERA registration, campaigns build developer brand and location awareness only. Project details, pricing and EOI collection start after registration.
Outcome → Warm audience + pre-qualified lead list ready for launch day
Phase 02 · Weeks 8–20
Launch
Convert Buyer Demand Into Site Visits and Bookings
Launch campaigns fire into an already-warm audience. CPL drops. Visit rates climb. The WhatsApp and CRM system means no lead goes cold. Every enquiry is tracked to a booking.
- High-conversion lead generation across Meta + Google
- Project-specific qualifying landing page live
- WhatsApp automation within minutes for every enquiry
- Site visit booking campaigns for warm audience
- Retargeting warm visitors brought back weekly
- Event launch campaigns if applicable
- CRM routing hot leads called first, with full context
Outcome → Qualified site visits & confirmed bookings from week 3
Phase 03 · Week 20+
Post-Launch
Scale What's Working. Kill What Isn't. Move Inventory.
After 12 weeks of campaign data, booking patterns become clear. We double down on the audience segments & creative angles that are producing bookings and cut everything that's producing leads without visits.
- Lead quality analysis which audience books, which doesn't
- Scale best-performing audiences with Lookalike expansion
- Inventory drive campaigns for specific unit types or floors
- Offline conversion import booking data back to Google
- CPL optimisation algorithmic learning compounds
- NRI campaigns if applicable UAE, Singapore, UK
- Milestone campaigns possession update, progress reels
Outcome → Compounding lead quality and lower cost per booking over time
Our 5-Step Launch System
From Project Brief to Live Campaign in 10 Days.
Strategy, funnel, creative, lead generation, optimisation in sequence, connected. Each step builds on the last. Nothing goes live until the step before it is right.
01
Research
Market Research & Competitor Analysis
We map your corridor's live search demand, competitor projects and their positioning, buyer demographics, pricing perception and the gaps your project can own. This takes 3–5 days and produces the strategic foundation every other step is built on.
Corridor data · Buyer profile · Gaps
02
Positioning
Project Positioning & Launch Narrative
We define your unique selling proposition, the investment or lifestyle angle that resonates with your specific buyer, the messaging framework for every creative, and the emotional triggers that make your project stand out in a crowded corridor. One project narrative communicated consistently across every touchpoint.
USP · Narrative · Messaging
03
Funnel
Landing Page & Conversion Funnel Built
Project-specific qualifying landing page: mobile-first, fast-loading, RERA number visible, BHK options, price range, possession date. Budget + BHK + timeline filter before the phone number field. WhatsApp integration, call tracking, CRM connection. Built in 5 to 7 days.
Page live in 5 to 7 days
04
Launch
Lead Generation Campaigns Go Live
Corridor-specific campaigns across Meta and Google. Teaser phase first, building awareness without converting. EOI phase after RERA registration, collecting registered interest. Launch phase high-conversion lead campaigns with WhatsApp automation within minutes for every enquiry. Creative built for your specific project reels, drone, carousels, investor angle, lifestyle content.
Meta · Google · WhatsApp live
05
Optimise
Lead Quality Optimisation & Scaling
Weekly reports on CPL, cost per site visit, cost per booking by channel and audience. Booking data imported back to Google as offline conversions the algorithm learns which searches produce buyers who actually book, not just submit. Campaigns compound every week. The longer the system runs, the lower the cost per booking gets.
Bookings compound weekly
Already Launched ButNot Getting Site Visits?
We audit your existing campaign and tell you exactly where the pipeline is breaking CPL, landing page, WhatsApp or CRM. No obligation.
What We Build for Your Launch
Every Deliverable Connected. Every Rupee Tracked to a Booking.
Strategy & Positioning
Competitor research, buyer audience planning, corridor CPL benchmarks, funnel strategy, budget allocation plan and messaging framework before any creative or spending begins.
- Launch marketing strategy
- Competitor analysis
- Buyer persona mapping
- Pricing perception study
- Campaign roadmap
Landing Page & Funnel
Mobile-first qualifying landing page with RERA number, BHK options, price range, possession date and pre-filter form. WhatsApp integration, call tracking and CRM connection. Live in 5–7 days.
- Mobile-first design · Fast loading
- Qualifying form with BHK + budget filter
- WhatsApp & CRM integrated
- Call tracking setup
- SEO-optimised project page
Creative & Content
Every creative built for your specific project not a template. Teaser campaigns, launch announcement creatives, lifestyle reels, drone video, carousel ads, investor content, retargeting creatives.
- Teaser & coming-soon campaigns
- Launch announcement creatives
- Lifestyle reels & drone visuals
- Investor angle content
- Retargeting ad creatives
Lead Generation
Corridor-specific buyer targeting across Meta and Google. EOI collection after RERA registration. High-conversion lead campaigns at launch. Every lead exclusively yours not shared across a portal. CPL tracked daily.
- Meta Ads Facebook + Instagram
- Google Search + Performance Max
- YouTube corridor education
- EOI + early registration campaigns
- Retargeting for warm audiences
WhatsApp & Lead Nurture
Automated WhatsApp fires within minutes for every enquiry: brochure, BHK specific floor plan and site visit booking link. Every hour, every day.
- Automated response within minutes
- BHK-specific floor plan delivery
- Site visit booking link
- Multi-stage nurture sequences
- Re-engagement for cold leads
CRM, Reporting & Optimisation
Lead scoring, hot-lead routing, weekly reports in plain language CPL, cost per site visit, cost per booking. Booking data imported back to Google. Campaigns compound every week as the algorithm learns which buyers actually book.
- CRM setup & lead scoring
- Weekly performance reports
- CPL + ROAS + booking tracking
- Offline conversion import
- Monthly strategy review
A Real Launch · Real Numbers · Not Projections
What Happens When the Full System Runs From Day One.
43
Bookings in 90 Days Defence Habitat, North Bangalore
Under-construction project in a low-search-volume corridor. Pre-launch corridor education for 4 weeks before Google Search launched. 1,240 leads. 421 site visits. 34% lead-to-visit rate. ₹194 CPL. ₹5,581 cost per booking.
Meta + Google · North Bangalore · 90 days · ₹2.4L spend
421
Confirmed Site Visits from 1,240 Leads
Qualifying landing pages filtered buyers by budget, BHK and timeline before the phone number, and WhatsApp automation sent the brochure and floor plan straight away. 34% of leads visited the site.
Defence Habitat · 34% lead to visit rate
₹5,581
Cost Per Booking, Not Just Cost Per Lead
With a ₹194 cost per lead and every enquiry tracked through to the booking register, the campaign was measured on what each booking cost the developer.
Defence Habitat · ₹194 cost per lead
Projects We Handle Launch Marketing For
Every Project Type.Every Corridor. One System.
Residential Apartments
Mid-segment to premium. BHK-specific campaigns, possession-date urgency, corridor infrastructure thesis, first-time buyer and upgrade buyer targeting.
Villas & Gated Communities
Lifestyle positioning, community features, completed phases for trust, HNI income proxy targeting, private viewing CTAs for premium ticket sizes.
Investor and self-builder parallel tracks each with distinct qualifying pages, WhatsApp sequences and CRM pipelines. RERA approval above the fold.
Occupier and investor parallel campaigns. LinkedIn for business owner targeting. Yield thesis for investors. Longer conversion window, nurture sequences designed for 3 to 9 month timelines
No price in creative. Private Viewing CTA. LinkedIn C-suite targeting. Named representative WhatsApp within 4 hours. 12-month retargeting. Measured by qualified viewings, not CPL.
Farmland & Weekend Retreats
Lifestyle and investment dual narrative. HNI lifestyle audiences on Meta. YouTube nature content viewers. Weekend home buyers from nearby cities.
Townships & Mixed-Use
Multiple product types requiring distinct campaigns running in parallel residential, commercial and retail buyers reached simultaneously with separate messaging and qualifying funnels.
Separate NRI campaign track UAE, Qatar, Singapore, UK, USA. RERA in English, pricing in AED/USD, timezone-aware WhatsApp, video walkthrough, video call scheduling.
Who This Is Built For
Developers Who Are Done Measuring Success by Lead Count.
New Project Launch
Launching a new project and need a complete buyer demand system from pre-launch corridor education and EOI collection through launch-day lead generation, WhatsApp follow-up, and booking attribution.
Pre-launch · EOI · Full system
Inventory Drive
Project already launched but inventory is moving slower than expected. We audit the existing pipeline, identify where leads are dropping off and restructure the system to improve site visit rates and booking conversion.
Mid-launch · Audit · Inventory move
Channel Partners
Multi-project portfolio with different projects at different launch stages. Unified campaign architecture with CRM routing that assigns each lead to the right project automatically eliminating cross-project duplication.
Multi-project · CRM routing · Portfolio
Why Developers Choose Realtica for Launch
Not Generic Claims. Structural Differences That Produce Bookings.
Real Estate Only, No Other Verticals
Every corridor CPL benchmark, every buyer psychology insight, every creative angle in our system comes from one vertical Indian real estate. Four years of it. Nothing borrowed from e-commerce or SaaS campaigns.
We Report on Bookings, Not Leads
Weekly report covers cost per lead, cost per site visit and cost per booking. If a campaign is producing cheap leads that don't visit, we say that first not when you see it in the booking register three months later.
Corridor Specific, Not City Generic
A Devanahalli campaign and an ORR campaign are structurally different. Different search behaviour, different buyer psychology, different creative angles. We build to the micro-market not a generic Bangalore brief.
Full System, Not Standalone Ads
Landing page, WhatsApp, CRM, lead scoring, sales team context all six components built as one system. The booking economics are determined by the weakest link. Most agencies own one or two. We own all six.
The Person Who Plans the Work Runs It
The person who presents the strategy runs the campaign. No handoff to a junior team. For a developer spending ₹3–10 lakh per month on a project launch, that accountability structure changes everything.
10 Days From Brief to Live Campaign
Strategy call to live campaign in 10 working days. Landing page, creatives, WhatsApp automation and CRM all connected before the first lead arrives. Not weeks of onboarding before any results appear.
Before You Call
Pre-Launch Marketing: Frequently Asked Questions
Straight answers no qualification calls required to understand how the system works.
What is real estate pre-launch marketing?
When should pre-launch marketing start?
Can you advertise a real estate project before RERA registration?
What is EOI collection in real estate marketing?
How does a real estate launch campaign work?
How is project launch advertising different from ongoing campaigns?
Which platform works best for a project launch, Meta or Google?
How much ad budget does a project launch need?
How quickly can a launch campaign go live?
What results can a launch campaign produce?
Do you handle landing pages and creatives?
Do you handle the full launch or only the advertising?
Our project has already launched but leads are not turning into site visits. Can you help?
Do you run launch campaigns for NRI buyers?
Ready to Launch With Demand Already Built?
Tell us your project type, corridor, launch timeline. We map the complete buyer demand strategy in 30 minutes. No obligation.
Before We Discuss Scope or Budget
We Map Your Corridor's Live Buyer Demand. Free. 30 Minutes.
Tell us your project type, corridor and launch timeline. In 30 minutes we show you what buyers in your micro-market are actively searching, what CPL looks like for your corridor, and what a realistic booking target for your project type looks like, based on live campaign data where we have it.
Most developers who go through this call see their corridor's real CPL benchmarks for the first time. That number answers whether the investment makes sense immediately.
30 Minutes · No Obligation · Live Within 10 Days
Corridor Audit
Live search demand for your micro-market, competitor ad spend, CPL benchmarks and the gaps your project can own. Specific to your corridor and project type.
Launch Plan
Complete phase-by-phase launch architecture pre-launch timeline, EOI strategy, launch day system, WhatsApp, CRM and post-launch scaling approach.
Budget Allocation
Recommended spend split across Meta, Google and YouTube for your project type, with expected CPL, site visit cost and a booking projection.
10-Day Launch Timeline
Exactly what gets built in the first 10 days landing page, creative brief, WhatsApp setup, CRM, campaign structure and in what order.
NRI Track
Whether your project should include an NRI buyer campaign which geographies, what the timeline looks like and how the experience differs from domestic campaigns.
About This Service
Real Estate Pre-Launch and Project Launch Marketing in India
Realtica is a real estate pre-launch marketing agency in India for residential, plotted, villa, luxury, commercial and mixed-use developers. We build buyer demand before a project opens: corridor awareness, teaser campaigns and retargeting in the weeks before launch, then EOI and early access registrations once the project is RERA registered, so launch day starts with a warm audience and a pre-qualified lead list already in the CRM. Every launch runs in three phases: pre-launch demand building, launch day conversion across Meta and Google, and post-launch scaling using booking data. Qualifying landing pages, WhatsApp automation, CRM lead scoring and weekly reporting on cost per lead, cost per site visit and cost per booking connect every phase. For Defence Habitat in North Bangalore, this system produced 43 bookings in 90 days at ₹5,581 per booking. Whether you are launching a new project, driving sales mid-launch or planning from pre-launch to sellout, Realtica builds the full pipeline.
Real Estate Pre-Launch and Launch Marketing Services
Pre-Launch Real Estate Marketing
Pre-Launch Real Estate Marketing
Pre-launch campaigns start 8 to 12 weeks before opening with corridor awareness, teaser creatives and retargeting, so the project launches to a warm audience. Once the project is RERA registered, EOI and early access registrations build a pre-qualified buyer list in the CRM before launch day.
Real Estate Launch Campaigns
Real Estate Launch Campaigns
Launch campaigns run in three phases: pre-launch awareness, launch day conversion and post-launch scaling. Each phase has its own objective, channel mix and creatives, connected through qualifying landing pages, WhatsApp automation and CRM lead scoring, so the campaign is measured on site visits and bookings, not clicks.
Launch Lead Generation
Launch Lead Generation
Launch lead generation through corridor specific Meta and Google campaigns. Every buyer is pre-qualified by budget, unit type and timeline on the landing page before sharing a phone number, and every lead belongs to the developer, not a portal. It uses the same real estate lead generation system, set up for a launch window.
Apartment Project Launch Marketing
Apartment Project Launch Marketing
Apartment launches get separate ad sets, landing pages and WhatsApp sequences for 1, 2 and 3 BHK buyers, because each has a different budget and decision. The RERA number and possession date sit above the fold, with a short qualifying form before the phone number.
Villa and Plotted Development Launch Marketing
Villa and Plotted Development Launch Marketing
Villa and plotted development launches need two tracks: investors looking at land appreciation and self-builders looking at construction flexibility and loan eligibility. Each track has its own landing page, qualifying questions and CRM pipeline, because one combined campaign serves neither well.
Luxury Project Launch Marketing
Luxury Project Launch Marketing
Luxury launches need a different approach: no price in the creative, a private viewing call to action, LinkedIn targeting for senior decision makers, a named representative on WhatsApp and longer retargeting. Success is measured by qualified private viewings, not cost per lead.